And now for some advertising agency humour ….
If you’ve ever worked in an advertising agency, you know the friction that can exist between the “Suits” (account people) and the “Creatives” (art directors and writers). If you’re a fan of the TV show, Mad Men, then sometimes you’ll see this power struggle in action. This hilarious video says it all.
If you’re new to social media, and want to use it to help market your business, one of the biggest challenges is the development of your strategy.
The most useful tool I’ve found, to date, is a Marketing Strategy Template developed by David Meerman Scott, author of The New Rules of Marketing and PR.
The Template helps you to determine the “who, what, why, where, when and how” of your Social Media Marketing Strategy. It also helps you determine what social media tools are best suited to your goals.
Do you think this template is useful? Feel free to post your opinion about the template in the comments area.