Develop Your Social Media Marketing Strategy

If you’re new to social media, and want to use it to help market your business, one of the biggest challenges is the development of your strategy.

Book cover imageThe most useful tool I’ve found, to date, is a Marketing Strategy Template developed by David Meerman Scott, author of The New Rules of Marketing and PR.

The Template helps you to determine the “who, what, why, where, when and how” of your Social Media Marketing Strategy. It also helps you determine what social media tools are best suited to your goals.

Do you think this template is useful? Feel free to post your opinion about the template in the comments area.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s