The first in a series of posts about Social Media Marketing for Restaurants
By day, I work for a marketing communications company. The clients are primarily franchises, and they are mainly restaurants.
Though using Social Media is catching on in restaurant marketing, I notice that many clients are hesitant to use Social Media Marketing in their marketing mix. Their reasons:
- Their customers don’t use Social Media
- They don’t understand it or how it can help their business
- It’s overwhelming and don’t have the time to plan and implement campaigns
Social Media is Just for Kids
In conversations I’ve had with various clients, one misconception is that the “social web” is just for kids. This is not true. Take a look at the stats:
- The September/October 2010 edition of Canadian Restaurant News, reported that 50% of restaurant patrons are between the ages of 25 – 54, and that 52% of patrons are female.
- The average age of a Twitter user is 39. The average age of those on Facebook is 38 (Source: Royal Pingdom).
- 42 million women in the USA engaged in social media networking at least once a week (Small Business Trends).
Clearly the average restaurant customer does use Social Media in one form or another, whether that form is Facebook, Twitter, Blogs, YouTube or a combination of these and other Web 2.0 applications.
Whether you serve kids or middle aged adults, integrating Social Media into your marketing mix is something that you shouldn’t ignore.
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