The QT on QR Codes

Have you seen these strange symbols yet?

QR Code for Preston Creative

Scan This!

Are you wondering what they are? They are Quick Response codes, or QR Codes. No big secret in Asia and Europe, until now, QR Codes have been on the QT in North America.

However, with the proliferation of mobile devices in North America, QR Codes are becoming de rigueur as a marketing tool.

They are a 2 dimensional code scanned by QR Readers. Readers are available on most smart phones now. You can also download from iTunes, or from service providers. Invented by Denso-Wave in 1994, they were originally used to track vehicle parts, but are now used different ways.

QR codes appear in art by the artist, Fabrice de Nola , and there is a comic book designed entirely from QR Codes.

QR Codes in Marketing Promotions

As a marketing tool, they’ve been used in both traditional and online campaigns. They are an interactive tool you can use in print, such as on business cards, newspaper ads, direct mail response campaigns, trade show displays, posters and menus. They can also be used in online campaigns, and placed on websites and emails.

QR code used in newspaper ad

I found this QR Code in the Help Wanted section of a newspaper

Once scanned, your QR Code can lead  your audience to:

Or they can simply be a way to communicate your contact information.

You can capture information by providing:

  • A mobile page with a contest entry form
  • Newsletter sign-up form
  • A survey

You could also look into a service provider that provides the Code and tracking information. Some providers you may want to investigate are:

These companies also supply the QR Readers.

If you want to generate a simple, free QR Code, like mine, you can go to http://createqrcode.appspot.com/

To learn more about QR Codes:

Give QR Codes a try in your next marketing campaign.

What do you think about QR Codes? Share your musings in the comments area.

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