Many agencies live and die by the awards they win for their creative. Judged by people who work in the advertising, marketing communications and digital worlds, some favoured awards competitions are:
Now we have the Facebook Studio Awards . Anyone, not just those who work in the industry, may vote. OK, so it’s not as glamorous or prestigious as the others and it’s Facebook centric. Still, I like that we commoners can have a say about what is the best.
How Facebook Studio Works
Recently launched by Facebook, Facebook Studio lets agencies enter their campaigns to the Gallery. Friends, family and groupies Like the campaigns. If your campaign receives enough Likes, it may advance to what Facebook terms the Spotlight.
The Spotlight is work voted “the best” by Facebook viewers based on the number of Likes it receives. Once in the Spotlight, your campaign is eligible for the Facebook Award. As an added bonus, your agency is listed in the Agency Directory.
Bigger Isn’t Always Better
At this point the big guys, like BMW, Coke and their agencies, dominate the entries. I say, if you have a small agency, don’t let this stop you from entering. You may find yourself with a winning Facebook Studio award.
When you enter don’t forget to tell your friends!Vodpod videos no longer available.