17 Must-Know Copywriting Techniques

Copywriting is not like writing a novel. It’s not like writing a News Release. And yet many websites I visit drone on with walls of text! They are not broken up with headings and subheads. The pages have no photos or other types of visual interest. They use the passive voice. This is a recipe for making your visitors eyes glaze over and then quickly bouncing off your website.
In the interest of saving us from boring websites, I am reblogging this post, which clearly outlines what you need to do to write effective copy.
Write on!

Fred Kaufer

View original post

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s