As mentioned in my ‘Be Found’ post, I review many websites, to make recommendations about how they might be improved.
With regard to Search Engine Optimization (SEO), the same issues occur with almost every website I review. The on-page SEO is seriously lacking!
Why On-Page SEO is Important
First, you may ask, ‘What the heck is on-page SEO’? Very simply, it is a way to attract more visitors through natural (organic) search. Ultimately it means that you will not have to pay as much for online ads!
On-Page SEO consists of placing your most important keywords/phrases within the content elements of your web pages. These on-page elements include:
- Unique Title tags without the company name (Max 70 characters)
- Unique Meta Descriptions (Max 130 characters)
- Body content
- Image tags (alt tags)
A Word About the Meta Description Tag
The Meta Description tag is not necessarily something that the search engines (SEs) use to understand the topic of your web page. It is, however, one of the elements, along with your website name and URL, that people see when they search. Think of it as a small advertisement and as an opportunity to entice people to click on your link.
On- Page SEO can be a time consuming, tedious task, but well worth it when you consider that:
- Your pages will be more focused and therefore relevant to your visitors
- If done well, your web pages will rank higher in organic search – hopefully within at least the top five results – saving you money when it comes to paid ads.
It’s Worth It
After making changes to the website I work on, and optimizing pages for on-page SEO, our traffic from organic sources increased by a whopping 52% vs. the previous year! Our overall unique visits have increased by 45%. So, yes, taking the time to focus on your SEO is most definitely an investment worth the time!