4 New Toys for Facebook Marketers

Facebook has introduced several new tools for marketers.

  1. Smart Publishing Tool
    This helps to find stories that will resonate with a specific audience and in turn publish stories automatically.
  2. Interest Targeting
    You will be able to target posts to a subset of the people who like your Page
  3. Post End Date
    This will allow you to specify a day and time to stop showing a post in News Feed.
  4. Call-to Action-Feature
    These new buttons link to destinations, on or off Facebook. There are seven call-to-action buttons available:
    – Book Now
    – Contact Us
    – Use App
    – Play Game
    – Shop Now
    – Sign Up
    – Watch Video
FACEBOOK CTA BUTTONS

FACEBOOK CTA BUTTONS

Because I’m all about the inbound, I’m very excited about these buttons.

All of these new Facebook tools are available on a limited basis now, but will be rolled out to everyone in the new year.

You can find out more about these features from Facebook:

Advertisements

Website Traffic Tip: Stop Linking to Your Home Page!

When you practice inbound marketing, you want to encourage visits to your website with links to content. You do this to drive traffic, increase your social signals and encourage visits from people who are getting to know you. One mistake novices make, is to link back to their home page, over, and over, and over again.  Don’t do this.

You want to link to content, like an educational blog post or landing page with a valuable offer, instead of your home page. This creates ‘deep links’. You want to deep links because:

  1. this gives your website authority and credibility with the search engines
  2. you will have an increased opportunity to rank for your keywords
  3. you are providing your potential customers with content they want to read.

Write this down. Don’t forget. Deep link.

Vintage Ads 1950s – No Wonder Women Burned Their Bras

I was looking at design styles of vintage ads when I came across these gems.

It’s been said that advertising is a window into a society’s culture. If these ads are an indication of North American culture in the 1950s, then it is no wonder that Women’s Lib took hold in the 60s and 70s, and that bra burning became a favourite past time of feminists. Not to mention the outrageous uses for various products!

Vintage ad 1950s

Thank goodness we have Tim Hortons now.

Vintage 1950s ad #1

Lysol as a douch & birth control. Seriously?

Vintage 1950s ad #2

If Santa brings me a Hoover I’ll stop believing!

Vintage 1950s ad #3

Did people really believe it was OK to feed their babies 7 Up?