When you practice inbound marketing, you want to encourage visits to your website with links to content. You do this to drive traffic, increase your social signals and encourage visits from people who are getting to know you. One mistake novices make, is to link back to their home page, over, and over, and over again. Don’t do this.
You want to link to content, like an educational blog post or landing page with a valuable offer, instead of your home page. This creates ‘deep links’. You want to deep links because:
- this gives your website authority and credibility with the search engines
- you will have an increased opportunity to rank for your keywords
- you are providing your potential customers with content they want to read.
Write this down. Don’t forget. Deep link.