Facebook has introduced several new tools for marketers.
- Smart Publishing Tool
This helps to find stories that will resonate with a specific audience and in turn publish stories automatically.
- Interest Targeting
You will be able to target posts to a subset of the people who like your Page
- Post End Date
This will allow you to specify a day and time to stop showing a post in News Feed.
- Call-to Action-Feature
These new buttons link to destinations, on or off Facebook. There are seven call-to-action buttons available:
– Book Now
– Contact Us
– Use App
– Play Game
– Shop Now
– Sign Up
– Watch Video
Because I’m all about the inbound, I’m very excited about these buttons.
All of these new Facebook tools are available on a limited basis now, but will be rolled out to everyone in the new year.
You can find out more about these features from Facebook: