You may have heard that Google will be conducting a ‘mobile friendly’ update to start April 21. It will be anything but ‘friendly’ to your search traffic if you have not made your website responsive or created a mobile only site which mirrors your desktop website, with the correct annotations.
Google made an official announcement, on February 26th, that mobile-friendliness will become a major ranking signal and ‘will have a significant impact in our search results.’ Looking at our Google Analtyics stats, I see that our mobile (smartphone) traffic accounts for almost 30% of our traffic. Ouch. This could mean a big hit to our organic traffic if the website is not mobile friendly. Luckily, we have a responsive website, but there are still some improvements to be made for this update.
The Google gods don’t always tell us about their updates. If you remember Panda and others, we are often left wondering WTH when our traffic suddenly dropped off. This time, they are not only letting us know, but they are also giving us tips and tools to prepare for the update.
Tools to Check Your Website for Mobile Friendliness
Use these tools to help test and find out how to improve your website for this update.
Mobile Friendly Test
Tests your website to see if it is mobile friendly
Page Speed Insights
Primary to making your site mobile friendly, is that ‘above the fold’ content must load quickly – under one second! Check your page speed here:
Make your CMS Mobile Friendly
If you are using a CMS, like WordPress, Drupal or Blogger, go here for tips on how to optimize your CMS website.
Are you prepared for Mobilegeddon? Take the Poll!