Social Network User Predictions 2016

One of the keys to success in social media marketing, is to know where your audience hangs out.

This handy InfoGraphic, published by Adweek, based on predictions by eMarketer, gives you insight as to where to invest your social time and dollars in 2016 based on social network and age groups. Some key insights:

Facebook continues to be the largest social network

As has been the trend for the past couple of years, those 35+  are the largest Facebook demographic and 65+ is expected to increase

Those 18 – 24 year old love Instagram

Where do your peeps hang out?

4 New Toys for Facebook Marketers

Facebook has introduced several new tools for marketers.

  1. Smart Publishing Tool
    This helps to find stories that will resonate with a specific audience and in turn publish stories automatically.
  2. Interest Targeting
    You will be able to target posts to a subset of the people who like your Page
  3. Post End Date
    This will allow you to specify a day and time to stop showing a post in News Feed.
  4. Call-to Action-Feature
    These new buttons link to destinations, on or off Facebook. There are seven call-to-action buttons available:
    – Book Now
    – Contact Us
    – Use App
    – Play Game
    – Shop Now
    – Sign Up
    – Watch Video
FACEBOOK CTA BUTTONS

FACEBOOK CTA BUTTONS

Because I’m all about the inbound, I’m very excited about these buttons.

All of these new Facebook tools are available on a limited basis now, but will be rolled out to everyone in the new year.

You can find out more about these features from Facebook:

5 Things To Do Before Creating Your Facebook Timeline

As of March 2012, Facebook introduced Timelines. Whether you need to edit an existing Facebook page of create a new page, here are five items to work on before you start creating your page.

  1. Cover photo – gone are landing tabs. Now we have cover photos. Facebook mandates that we not put marketing promotion messages on the cover photo, but it doesn’t mean you can’t make a nicely branded attractive cover image.
  2. Milestones – tell your business’ story. You can post historical facts such as:
    • the founding date of your company
    • store opening dates
    • awards and accolades

3. Vanity URL – if you’re setting up your page for the first time, Facebook will ask what you want to call your page. Think about it, because you can not change it later. If you don’t do it immediately, then you’ll have wait until you have 25 ‘likes’ before you can have your vanity URL – something I discovered too late!

4. Plan your posts – You should post once or twice a week. It’s a good idea to plan out what you want to post. Specials/promotions are good, links to blog posts, case studies on your website, articles online of interest to your customers, tips, etc.

5. Create a response plan – how will you respond to comments, both positive and negative?

For more information about Facebook Timeline for pages, this post by Mari Smith does a good job of explaining the changes.

For examples of two pages I’ve recently designed, visit:

Look Out Clios – Here Come the Facebook Studio Awards

Many agencies live and die by the awards they win for their creative. Judged by people who work in the advertising, marketing communications and digital worlds, some favoured awards competitions are:

Now we have the Facebook Studio Awards .  Anyone, not just those who work in the industry, may vote. OK, so it’s not as glamorous or prestigious as the others and it’s Facebook centric. Still, I like that we commoners can have a say about what is the best.

How Facebook Studio Works
Recently launched by Facebook, Facebook Studio lets agencies enter their campaigns to the Gallery. Friends, family and groupies Like the campaigns. If your campaign receives enough Likes, it may advance to what Facebook terms the Spotlight.

The Spotlight is  work voted “the best” by Facebook viewers based on the number of Likes it receives. Once in the Spotlight, your campaign is eligible for the Facebook Award. As an added bonus, your agency is listed in the Agency Directory.

Bigger Isn’t Always Better
At this point the big guys, like BMW, Coke and their agencies, dominate the entries. I say, if you have a small agency, don’t let this stop you from entering. You may find yourself with a winning Facebook Studio award.

When you enter don’t forget to tell your friends!

Vodpod videos no longer available.

Facebook or Linkedin: Which one is right for your business?

Linkedin

Linkedin is a professional networking social site. It allows job searchers, independent contractors and other vendors to post information about themselves and/or their companies.

Linkedin Benefits

Connect with other professionals: Exposure to 60 million professionals, including all Fortune 500 companies

Build your brand: By including recommendations in your profile and answering questions, you are able to build credibility and promote your expertise

Research potential employers, prospects and competition: You can find and conduct research into potential clients, partners and service providers

Facebook

As of  March 17, 2010, Facebook is the most visited website, by North Americans, eclipsing  even Google, now in second place. With more than 400 million active users of various demographics, from all walks of life, Facebook provides an effective social networking medium to add to your marketing mix. From a marketing perspective, Facebook is most effective at reaching consumers and households, versus businesses.

Facebook Benefits

Creates opportunities for branding – you have the ability to build relationships with existing and potential customers. You can place your logo, photos, videos and other visual branding elements within your Fan Page site, or even create a custom fan page to further enhance your branding efforts. The “voice” that you’ve created for your brand can be carried through in the style of writing for status updates, notes, blogs and other resources.

Customer Engagement: using contests, promotions, Facebook apps, posting helpful information and encouraging feedback, you will build relationships with your customer fans

Lead generation: by encouraging people to contact you, you have great potential to generate many qualified leads.

You can visit a couple of  Pages I’ve setup and maintain here:

If you’re looking to enhance your personal or company brand with professionals, then Linkedin is the place to be. If you wish to connect with individual consumers, then Facebook would be your best option.