Social Network User Predictions 2016

One of the keys to success in social media marketing, is to know where your audience hangs out.

This handy InfoGraphic, published by Adweek, based on predictions by eMarketer, gives you insight as to where to invest your social time and dollars in 2016 based on social network and age groups. Some key insights:

Facebook continues to be the largest social network

As has been the trend for the past couple of years, those 35+  are the largest Facebook demographic and 65+ is expected to increase

Those 18 – 24 year old love Instagram

Where do your peeps hang out?

4 New Toys for Facebook Marketers

Facebook has introduced several new tools for marketers.

  1. Smart Publishing Tool
    This helps to find stories that will resonate with a specific audience and in turn publish stories automatically.
  2. Interest Targeting
    You will be able to target posts to a subset of the people who like your Page
  3. Post End Date
    This will allow you to specify a day and time to stop showing a post in News Feed.
  4. Call-to Action-Feature
    These new buttons link to destinations, on or off Facebook. There are seven call-to-action buttons available:
    – Book Now
    – Contact Us
    – Use App
    – Play Game
    – Shop Now
    – Sign Up
    – Watch Video
FACEBOOK CTA BUTTONS

FACEBOOK CTA BUTTONS

Because I’m all about the inbound, I’m very excited about these buttons.

All of these new Facebook tools are available on a limited basis now, but will be rolled out to everyone in the new year.

You can find out more about these features from Facebook:

5 Steps to Social Media Success

While doing some research on social media, I came across this factoid:

Social media’s influence on driving business via the web is expected to surpass search engine optimization (SEO) in 2013, according to eMarketer

If you’re not engaging with social networks yet, or if you have let your networks gather dust, now is the time to move forward or be left behind in the world of search! In an effort to assist you, here are some steps you can take to be social.

Step 1 – Who are your customers?

  • Create a persona of your ideal customer – are they household consumers? Business principals?
  • What is their average age?
  • What social networks do they use?
  • What are their biggest concerns, needs, and interests?
  • How can you reach them –search engines, social media, blogs
  • What kinds of content do they prefer?

These types of questions will help you develop buyer personas and determine which social networks will be of most value to you

Step 2 – Determine which social networks to join

  • New social networks pop up each week. It’s a waste of time to join every new social network only to find you have no time to manage them.
  • Find out where your most active customers & influencers spend time online – then listen and take notes.
  • Some tools you can use to tune into the conversation: Google Alerts, Technorati, Google Blog Search, Bloglines,
  • The most popular social networks now are Facebook, Linkedin, Twitter, YouTube and Pinterest
  • Facebook, YouTube and Pinterest are great for reaching household consumers, Linkedin, YouTube, and Twitter for the business community
  • Once you’ve determined which social networks you want to join, setup your account(s)

Step 3 – Join the conversation

  • Engage prospective customers by answering questions, providing insights etc
  • Add value to the community – answer questions and help others where you can
  • Your posts should not always be about “selling” your business
  • When you start listening to conversations, you might hear some things about your company you won’t like – but that’s OK!
  • Find a way to help and be willing to acknowledge mistakes when they happen – you’ll be seen as a hero
  • Recognize happy customers and reward them if possible with something like an added-value offer only available to those who follow you on Twitter
  • If you find something interesting posted elsewhere, share it

Step 4 – Create and post content

  • Whether you publish videos on YouTube, start a Linkedin Group or post to Facebook, the more content you produce and publish, the more traffic you can attract back to your website.
  • If your site is designed well to convert visitors into leads, these activities will help you increase sales
  • Make sure to provide links from your website to your social media networks

Step 5 – Monitor & Revise

  • Facebook, Linkedin and YouTube offer analytics for you to see how many people have viewed your videos, how many people you’ve reached with your Facebook page etc
  • Use free Google Analytics on your website to see where your traffic is coming from
  • If possible, keep track of how your customers learned about you, and which social network, if that is how they found you
  • If you see that you’re spending a lot of effort on a social media network with no return, then eliminate it and focus on the network that brings you the most traffic and/or where your customers want to engage with you

 

Look Out Clios – Here Come the Facebook Studio Awards

Many agencies live and die by the awards they win for their creative. Judged by people who work in the advertising, marketing communications and digital worlds, some favoured awards competitions are:

Now we have the Facebook Studio Awards .  Anyone, not just those who work in the industry, may vote. OK, so it’s not as glamorous or prestigious as the others and it’s Facebook centric. Still, I like that we commoners can have a say about what is the best.

How Facebook Studio Works
Recently launched by Facebook, Facebook Studio lets agencies enter their campaigns to the Gallery. Friends, family and groupies Like the campaigns. If your campaign receives enough Likes, it may advance to what Facebook terms the Spotlight.

The Spotlight is  work voted “the best” by Facebook viewers based on the number of Likes it receives. Once in the Spotlight, your campaign is eligible for the Facebook Award. As an added bonus, your agency is listed in the Agency Directory.

Bigger Isn’t Always Better
At this point the big guys, like BMW, Coke and their agencies, dominate the entries. I say, if you have a small agency, don’t let this stop you from entering. You may find yourself with a winning Facebook Studio award.

When you enter don’t forget to tell your friends!

Vodpod videos no longer available.

Social Media Marketing: Restaurants

The first in a series of posts about Social Media Marketing for Restaurants

By day, I work for a marketing communications company. The clients are primarily franchises, and they are mainly restaurants.

Though using Social Media is catching on in restaurant marketing, I notice that many clients are hesitant to use Social Media Marketing in their marketing mix. Their reasons:

  • Their customers don’t use Social Media
  • They don’t understand it or how it can help their business
  • It’s overwhelming and don’t have the  time to plan and implement campaigns

Social Media is  Just for Kids

In conversations I’ve had with various clients, one misconception is that the “social web” is just for  kids.  This is not true. Take a look at the stats:

  • The September/October 2010 edition of Canadian Restaurant News, reported that 50% of restaurant patrons are between the ages of  25 – 54, and that 52% of patrons are female.
  • The average age of a Twitter user is 39.  The average age of those on  Facebook is 38 (Source: Royal Pingdom).
  • 42 million women in the USA engaged in social media networking at least once a week (Small Business Trends).

Clearly the average restaurant customer does use  Social Media in one form or another, whether that form is Facebook, Twitter, Blogs, YouTube or a combination of these and other Web 2.0 applications.

Whether you serve kids or middle aged adults, integrating Social Media into your marketing mix is something that you shouldn’t ignore.

Need help with  your Social Media Marketing? Want a custom Facebook Business Page Designed? Contact me at ginaprestonmarketing@gmail.com

Facebook or Linkedin: Which one is right for your business?

Linkedin

Linkedin is a professional networking social site. It allows job searchers, independent contractors and other vendors to post information about themselves and/or their companies.

Linkedin Benefits

Connect with other professionals: Exposure to 60 million professionals, including all Fortune 500 companies

Build your brand: By including recommendations in your profile and answering questions, you are able to build credibility and promote your expertise

Research potential employers, prospects and competition: You can find and conduct research into potential clients, partners and service providers

Facebook

As of  March 17, 2010, Facebook is the most visited website, by North Americans, eclipsing  even Google, now in second place. With more than 400 million active users of various demographics, from all walks of life, Facebook provides an effective social networking medium to add to your marketing mix. From a marketing perspective, Facebook is most effective at reaching consumers and households, versus businesses.

Facebook Benefits

Creates opportunities for branding – you have the ability to build relationships with existing and potential customers. You can place your logo, photos, videos and other visual branding elements within your Fan Page site, or even create a custom fan page to further enhance your branding efforts. The “voice” that you’ve created for your brand can be carried through in the style of writing for status updates, notes, blogs and other resources.

Customer Engagement: using contests, promotions, Facebook apps, posting helpful information and encouraging feedback, you will build relationships with your customer fans

Lead generation: by encouraging people to contact you, you have great potential to generate many qualified leads.

You can visit a couple of  Pages I’ve setup and maintain here:

If you’re looking to enhance your personal or company brand with professionals, then Linkedin is the place to be. If you wish to connect with individual consumers, then Facebook would be your best option.