4 New Toys for Facebook Marketers

Facebook has introduced several new tools for marketers.

  1. Smart Publishing Tool
    This helps to find stories that will resonate with a specific audience and in turn publish stories automatically.
  2. Interest Targeting
    You will be able to target posts to a subset of the people who like your Page
  3. Post End Date
    This will allow you to specify a day and time to stop showing a post in News Feed.
  4. Call-to Action-Feature
    These new buttons link to destinations, on or off Facebook. There are seven call-to-action buttons available:
    – Book Now
    – Contact Us
    – Use App
    – Play Game
    – Shop Now
    – Sign Up
    – Watch Video
FACEBOOK CTA BUTTONS

FACEBOOK CTA BUTTONS

Because I’m all about the inbound, I’m very excited about these buttons.

All of these new Facebook tools are available on a limited basis now, but will be rolled out to everyone in the new year.

You can find out more about these features from Facebook: