5 Steps to Social Media Success

While doing some research on social media, I came across this factoid:

Social media’s influence on driving business via the web is expected to surpass search engine optimization (SEO) in 2013, according to eMarketer

If you’re not engaging with social networks yet, or if you have let your networks gather dust, now is the time to move forward or be left behind in the world of search! In an effort to assist you, here are some steps you can take to be social.

Step 1 – Who are your customers?

  • Create a persona of your ideal customer – are they household consumers? Business principals?
  • What is their average age?
  • What social networks do they use?
  • What are their biggest concerns, needs, and interests?
  • How can you reach them –search engines, social media, blogs
  • What kinds of content do they prefer?

These types of questions will help you develop buyer personas and determine which social networks will be of most value to you

Step 2 – Determine which social networks to join

  • New social networks pop up each week. It’s a waste of time to join every new social network only to find you have no time to manage them.
  • Find out where your most active customers & influencers spend time online – then listen and take notes.
  • Some tools you can use to tune into the conversation: Google Alerts, Technorati, Google Blog Search, Bloglines,
  • The most popular social networks now are Facebook, Linkedin, Twitter, YouTube and Pinterest
  • Facebook, YouTube and Pinterest are great for reaching household consumers, Linkedin, YouTube, and Twitter for the business community
  • Once you’ve determined which social networks you want to join, setup your account(s)

Step 3 – Join the conversation

  • Engage prospective customers by answering questions, providing insights etc
  • Add value to the community – answer questions and help others where you can
  • Your posts should not always be about “selling” your business
  • When you start listening to conversations, you might hear some things about your company you won’t like – but that’s OK!
  • Find a way to help and be willing to acknowledge mistakes when they happen – you’ll be seen as a hero
  • Recognize happy customers and reward them if possible with something like an added-value offer only available to those who follow you on Twitter
  • If you find something interesting posted elsewhere, share it

Step 4 – Create and post content

  • Whether you publish videos on YouTube, start a Linkedin Group or post to Facebook, the more content you produce and publish, the more traffic you can attract back to your website.
  • If your site is designed well to convert visitors into leads, these activities will help you increase sales
  • Make sure to provide links from your website to your social media networks

Step 5 – Monitor & Revise

  • Facebook, Linkedin and YouTube offer analytics for you to see how many people have viewed your videos, how many people you’ve reached with your Facebook page etc
  • Use free Google Analytics on your website to see where your traffic is coming from
  • If possible, keep track of how your customers learned about you, and which social network, if that is how they found you
  • If you see that you’re spending a lot of effort on a social media network with no return, then eliminate it and focus on the network that brings you the most traffic and/or where your customers want to engage with you

 

Advertisements

Look Out Clios – Here Come the Facebook Studio Awards

Many agencies live and die by the awards they win for their creative. Judged by people who work in the advertising, marketing communications and digital worlds, some favoured awards competitions are:

Now we have the Facebook Studio Awards .  Anyone, not just those who work in the industry, may vote. OK, so it’s not as glamorous or prestigious as the others and it’s Facebook centric. Still, I like that we commoners can have a say about what is the best.

How Facebook Studio Works
Recently launched by Facebook, Facebook Studio lets agencies enter their campaigns to the Gallery. Friends, family and groupies Like the campaigns. If your campaign receives enough Likes, it may advance to what Facebook terms the Spotlight.

The Spotlight is  work voted “the best” by Facebook viewers based on the number of Likes it receives. Once in the Spotlight, your campaign is eligible for the Facebook Award. As an added bonus, your agency is listed in the Agency Directory.

Bigger Isn’t Always Better
At this point the big guys, like BMW, Coke and their agencies, dominate the entries. I say, if you have a small agency, don’t let this stop you from entering. You may find yourself with a winning Facebook Studio award.

When you enter don’t forget to tell your friends!

Vodpod videos no longer available.

The QT on QR Codes

Have you seen these strange symbols yet?

QR Code for Preston Creative

Scan This!

Are you wondering what they are? They are Quick Response codes, or QR Codes. No big secret in Asia and Europe, until now, QR Codes have been on the QT in North America.

However, with the proliferation of mobile devices in North America, QR Codes are becoming de rigueur as a marketing tool.

They are a 2 dimensional code scanned by QR Readers. Readers are available on most smart phones now. You can also download from iTunes, or from service providers. Invented by Denso-Wave in 1994, they were originally used to track vehicle parts, but are now used different ways.

QR codes appear in art by the artist, Fabrice de Nola , and there is a comic book designed entirely from QR Codes.

QR Codes in Marketing Promotions

As a marketing tool, they’ve been used in both traditional and online campaigns. They are an interactive tool you can use in print, such as on business cards, newspaper ads, direct mail response campaigns, trade show displays, posters and menus. They can also be used in online campaigns, and placed on websites and emails.

QR code used in newspaper ad

I found this QR Code in the Help Wanted section of a newspaper

Once scanned, your QR Code can lead  your audience to:

Or they can simply be a way to communicate your contact information.

You can capture information by providing:

  • A mobile page with a contest entry form
  • Newsletter sign-up form
  • A survey

You could also look into a service provider that provides the Code and tracking information. Some providers you may want to investigate are:

These companies also supply the QR Readers.

If you want to generate a simple, free QR Code, like mine, you can go to http://createqrcode.appspot.com/

To learn more about QR Codes:

Give QR Codes a try in your next marketing campaign.

What do you think about QR Codes? Share your musings in the comments area.