Linkedin is a professional networking social site. It allows job searchers, independent contractors and other vendors to post information about themselves and/or their companies.
Connect with other professionals: Exposure to 60 million professionals, including all Fortune 500 companies
Build your brand: By including recommendations in your profile and answering questions, you are able to build credibility and promote your expertise
Research potential employers, prospects and competition: You can find and conduct research into potential clients, partners and service providers
As of March 17, 2010, Facebook is the most visited website, by North Americans, eclipsing even Google, now in second place. With more than 400 million active users of various demographics, from all walks of life, Facebook provides an effective social networking medium to add to your marketing mix. From a marketing perspective, Facebook is most effective at reaching consumers and households, versus businesses.
Creates opportunities for branding – you have the ability to build relationships with existing and potential customers. You can place your logo, photos, videos and other visual branding elements within your Fan Page site, or even create a custom fan page to further enhance your branding efforts. The “voice” that you’ve created for your brand can be carried through in the style of writing for status updates, notes, blogs and other resources.
Customer Engagement: using contests, promotions, Facebook apps, posting helpful information and encouraging feedback, you will build relationships with your customer fans
Lead generation: by encouraging people to contact you, you have great potential to generate many qualified leads.
You can visit a couple of Pages I’ve setup and maintain here:
If you’re looking to enhance your personal or company brand with professionals, then Linkedin is the place to be. If you wish to connect with individual consumers, then Facebook would be your best option.