One of the keys to success in social media marketing, is to know where your audience hangs out.
This handy InfoGraphic, published by Adweek, based on predictions by eMarketer, gives you insight as to where to invest your social time and dollars in 2016 based on social network and age groups. Some key insights:
Facebook continues to be the largest social network
As has been the trend for the past couple of years, those 35+ are the largest Facebook demographic and 65+ is expected to increase
Those 18 – 24 year old love Instagram
Where do your peeps hang out?