Social Network User Predictions 2016

One of the keys to success in social media marketing, is to know where your audience hangs out.

This handy InfoGraphic, published by Adweek, based on predictions by eMarketer, gives you insight as to where to invest your social time and dollars in 2016 based on social network and age groups. Some key insights:

Facebook continues to be the largest social network

As has been the trend for the past couple of years, those 35+  are the largest Facebook demographic and 65+ is expected to increase

Those 18 – 24 year old love Instagram

Where do your peeps hang out?

Are You Ready for #Mobilegeddon?

You may have heard that Google will be conducting a ‘mobile friendly’ update to start April 21. It will be anything but ‘friendly’ to your search traffic if you have not made your website responsive or created a mobile only site which mirrors your desktop website, with the correct annotations.

Google made an official announcement, on February 26th, that mobile-friendliness will become a major ranking signal and ‘will have a significant impact in our search results.’ Looking at our Google Analtyics stats, I see that our mobile (smartphone) traffic accounts for almost 30% of our traffic. Ouch. This could mean a big hit to our organic traffic if the website is not mobile friendly. Luckily, we have a responsive website, but there are still some improvements to be made for this update.

The Google gods don’t always tell us about their updates. If you remember Panda and others, we are often left wondering WTH when our traffic suddenly dropped off. This time, they are not only letting us know, but they are also giving us tips and tools to prepare for the update.

Tools to Check Your Website for Mobile Friendliness

Use these tools to help test and find out how to improve your website for this update.

Mobile Friendly Test
Tests your website to see if it is mobile friendly
https://www.google.com/webmasters/tools/mobile-friendly/

Page Speed Insights
Primary to making your site mobile friendly, is that ‘above the fold’ content must load quickly – under one second! Check your page speed here:
https://developers.google.com/speed/pagespeed/insights/

Make your CMS Mobile Friendly
If you are using a CMS, like WordPress, Drupal or Blogger, go here for tips on how to optimize your CMS website.
https://developers.google.com/webmasters/mobile-sites/website-software/

Are you prepared for Mobilegeddon? Take the Poll!

Digital Marketing Resolutions for 2015

Like all good digital marketers, you’ve tracked how your website did in 2014. Armed with the data from your analytics, you have ideas and the resolve to make your website the best in 2015. One of my primary goals is to create more relevant content. How about you?

Take the poll to share your digital resolutions.

4 New Toys for Facebook Marketers

Facebook has introduced several new tools for marketers.

  1. Smart Publishing Tool
    This helps to find stories that will resonate with a specific audience and in turn publish stories automatically.
  2. Interest Targeting
    You will be able to target posts to a subset of the people who like your Page
  3. Post End Date
    This will allow you to specify a day and time to stop showing a post in News Feed.
  4. Call-to Action-Feature
    These new buttons link to destinations, on or off Facebook. There are seven call-to-action buttons available:
    – Book Now
    – Contact Us
    – Use App
    – Play Game
    – Shop Now
    – Sign Up
    – Watch Video
FACEBOOK CTA BUTTONS

FACEBOOK CTA BUTTONS

Because I’m all about the inbound, I’m very excited about these buttons.

All of these new Facebook tools are available on a limited basis now, but will be rolled out to everyone in the new year.

You can find out more about these features from Facebook:

Website Traffic Tip: Stop Linking to Your Home Page!

When you practice inbound marketing, you want to encourage visits to your website with links to content. You do this to drive traffic, increase your social signals and encourage visits from people who are getting to know you. One mistake novices make, is to link back to their home page, over, and over, and over again.  Don’t do this.

You want to link to content, like an educational blog post or landing page with a valuable offer, instead of your home page. This creates ‘deep links’. You want to deep links because:

  1. this gives your website authority and credibility with the search engines
  2. you will have an increased opportunity to rank for your keywords
  3. you are providing your potential customers with content they want to read.

Write this down. Don’t forget. Deep link.

Vintage Ads 1950s – No Wonder Women Burned Their Bras

I was looking at design styles of vintage ads when I came across these gems.

It’s been said that advertising is a window into a society’s culture. If these ads are an indication of North American culture in the 1950s, then it is no wonder that Women’s Lib took hold in the 60s and 70s, and that bra burning became a favourite past time of feminists. Not to mention the outrageous uses for various products!

Vintage ad 1950s

Thank goodness we have Tim Hortons now.

Vintage 1950s ad #1

Lysol as a douch & birth control. Seriously?

Vintage 1950s ad #2

If Santa brings me a Hoover I’ll stop believing!

Vintage 1950s ad #3

Did people really believe it was OK to feed their babies 7 Up?

2 Free APPs to Make the Most of Your Content Writing

To rank highly in the search engines and succeed at inbound marketing you need to create content. Written content is the easiest and least expensive content to create.  You don’t need to invest in graphics or video software.

It’s Not so Easy!

Writing, however, can be a daunting task! If you have not trained to write professionally, then you might wonder if it’s good enough for the world to read. Even if you have been trained to write self-doubt can create issues. Perhaps you are blocked by a fear of criticism.

The content you write needs to be not only grammatically correct, but also engaging and relevant to your audience. To check for spelling and grammar, you can run your copy through your word processor’s spell and grammar check. Evaluating relevance and engagement is more difficult.

Yes, you could have several people read your content. However, their opinions may be subjective. Or you might work alone and not have the luxury of having others proof and read your content.

Never Fear. There’s an APP for That

I, too, suffer from content writing insecurity. In my quest to improve I’ve come across two cool tools that help me and which I hope will help you.

Atomic Reach

atomic engager score 73%

Atomic Engager scores the engagement of your content and offers tips for improvement.

Atomic Reach will score your content ‘… to show when your content is optimized for your target audience.’ The APP goes further by offering concrete tips and suggestions for improvement. The improvement areas cover:

  • Title
  • Audience
  • Structure
  • Linguistics

Atomic Engager Lite is free. There are also paid options.

My first attempt at writing this blog post garnered a score of 54%. Not bad. However, the APP tells me I need to go for a score of at least 60% for optimal audience engagement. The APP also gives tips and suggestions for improvement.

Using some of the writing tips and suggestions, and after several revisions, my next score improved. The score was 73%.

Try it. You’ll like it.

It’s Not All About You – Customer Focus Calculator

Customer Focus Calculator

Customer Focus Calculator Scores the Engagement of Your Content

The next APP to try is Customer Focus Calculator. You must know that customers have pain points and problems to be solved. Your job is to write content that will satisfy those needs. But how do you know if the content you write is doing its job? Enter Customer Focus Calculator.

You simply enter your URL and company name. The APP will then calculate the customer focus of your content. I entered the URL of a web page I wrote and found that the customer focus was 61.9% on the customer and 38.1% self focus. Whew. Glad to know this page is more about our customers than about us.

Suffer No Longer

So you see, there’s no need to agonize any more about the quality of your content. Give these APPs a try.

Let me know if they help you by leaving a comment.